darts machine redesign

The dartboard redesign project began with research to identify both the strengths to retain and the weaknesses to transform. Game theory was analyzed to ensure the final product remained engaging. Key issues included lack of hierarchy and inconsistent information on the interface. The client requested unchanged machine dimensions for easier production, so design focused on details and materials. The project also included a custom typography inspired by dartboard dots, along with branding and marketing strategies for the 'Cyberdine' brand.

Valentin DomoviC, KATJA MALESEVIC
2024.

#PRODUCT DESIGN #INTERFACE DESIGN #3d models #Visualisation #GRAPHIC DESIGN #BRANDING