BIOLUMINESCE

Bioluminesce is a project that merges AI and climate change, resulting in the brand "Luminesce," a complete cosmetic line with logo, marketing, social media, and website. Created entirely by AI (ChatGPT for concept/storytelling and MidJourney for visuals), the brand imagines a future where jellyfish collagen is used in anti-aging products due to rising sea temperatures. Presented at Zagreb Design Week 2023, visitors believed it was a real skincare brand until the AI origin was revealed.

Ema Bozek, Valentin Domovic, Hana Krajcevic, Korana Mileusnic, Ana Niksic, Mia Ribic
2023

Mentor: vedran kasap

foto: korana mileusnic

#speculative thinking #art direction #branding #graphic design #video production #exhibition concept #exhibition DESIGN #exhibition build